Jacob Holm Group announces new Corporate Identity


Jacob Holm Group announces the launch of its new Corporate Identity
Basel, April 3, 2017 – As part of our ongoing efforts to continue to innovate and refresh our corporate identity, Jacob Holm is pleased to announce the launch of our new corporate identity at INDEX™17.

The Jacob Holm Group has successfully completed two major growth steps; the construction of our dispersible proprietary technology in North Carolina, US, and the integration of the acquired division of DuPont – Sontara®.

Consistent with this progress, we are now complementing our internal and external communication with a daring new corporate visual identity to signify the completion of our integration process and further strengthen the position of our strong brand portfolio including Sontara®, SoftFlush®, Softlite® and Softesse®. With our new branding, we are launching our new tag line ‘Magic meets Fabric’. We are innovators and leaders developing unique nonwoven fabrics to meet our customers’ challenges. We are one group – Jacob Holm – but our various brands make up a diverse portfolio. In support of our new identity as one group, we will also be launching our new fully upgraded website, www.jacob-holm.com.

Visit our website or our INDEX™17 booth #2326 to learn more about our new corporate identity and how Magic Meets Fabric at Jacob Holm.

About Jacob Holm Group, Magic Meets Fabric
Jacob Holm Group develops unique non-woven fabrics to meet your challenge. With our young entrepreneurial spirit and over 220 years of business experience, we combine discipline with creativity to bring magic to fabric. Thanks to extensive research and innovation, we continuously add value to our fabrics, such as Sontara®, SoftFlush®, SoftLite® and Softesse®. Today, over 700 employees supported by a worldwide sales and production organization, serve the Hygiene, Consumer Wipes, Beauty Care, Health Care and Industrial markets.


Press contact
Jacob Holm & Sons AG
Martina Brunold
Marketing Director