End user benefits



High strength



Product offering

When it comes to dispersible wipes, softness matters. Introducing SoftFlush, a unique, patented dispersible wipe material developed by Jacob Holm. SoftFlush exceeds the highest levels of dispersibility, and is certified Fine to Flush, while offering significantly higher strength and softness than leading competitors. With custom designed fiber blends from sustainable natural resources, SoftFlush is extraordinarily soft and lofty as well as 100% biodegradable. SoftFlush is designed to meet the rapidly changing demands of the dispersible wipes market. The use of custom designed fiber blends allows for the development of higher wet strength while maintaining outstanding dispersibility properties that exceed current INDA/EDANA industry standards. Jacob Holm started a development program in 2010 to design a unique technology that would be ideally suited to the Moist Toilet Tissue market and other dispersible product applications. After much research, it was determined that an entirely new asset base would be required, and prototype structures were produced. The intellectual property landscape was carefully researched, and a patent filing was made. A major investment was made in a state of the art unique production asset, which is now commercialized.

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